Colour

Catch The Fire Red is our primary colour and in most cases appear as the most dominant colour. We paired it with neutral colours for impact and flexibility in both print and digital applications.

CATCH THE FIRE REDPMS: 201CMYK: 7, 100, 65, 32RGB: 163, 11, 53HEX: #a30b35 — **CATCH THE FIRE RED**
**PMS:** 201
**CMYK:** 7, 100, 65, 32
**RGB:** 163, 11, 53
**HEX:** #a30b35

CHARCOAL GREY  90% BLACKPMS:  CMYK: 10, 10, 10, 90RGB: 56, 54, 55HEX: #383637 — **CHARCOAL GREY** 90% BLACK
**PMS:**
**CMYK:** 10, 10, 10, 90
**RGB:** 56, 54, 55
**HEX:** #383637

WARM GREY   70% BLACKPMS:  CMYK: 10, 10, 10, 70RGB: 97, 96, 97HEX: #616061 — **WARM GREY** 70% BLACK
**PMS:**
**CMYK:** 10, 10, 10, 70
**RGB:** 97, 96, 97
**HEX:** #616061

use the logo this way

Use the logo with dark text on light backgrounds.

Use the logo with white text on dark backgrounds.

Always make sure there is enough contrast between the logo and the background.

Do not use the logo this way

Avoid using the black logo on red backgrounds.

Avoid using the logo on top of busy images where the logo is hard to see.

Avoid using the logo with the red flame on red backgrounds.