It’s important to capture authentic moments that invite others into the story. We’ve put together some helpful guides when taking photograph
Show diversity of age, gender, and ethnicity
Depict real people, living real moments— avoid staged scenes or stiff poses
Shoot in natural light whenever possible.
When focusing on one subject, capture the emotion (faces, not hands)
Show the expanse of the experience - use the room
It is recommended you research what privacy policies are in operation where you are located. May we remind you to be sensitive to people especially in vulnerable moments and therefore ask their permission before you take a photograph of them. It would also be desirable to ask their permission when using their photograph in context, digitally or for print. Please be aware, parents must consent to their child being photographed in any circumstance. Some churches have a disclaimer written in the entrance area of the building they are in, clearly highlighting photography intentions.
Capture the moment in action
Keep the focus on celebration
Show relationship through action
Strong use of foreground elements to put the subject in context
Be sensitive to people and don’t infringe on their privacy
Avoid using unrealistic stock photography.
Avoid using photography that might misinform the scale of an event.
Avoid using cliche imagery.
Every image and photograph vibrantly tells an honest and authentic story.
Enjoy catching up on this global brand coaching session from April 23rd 2019 where the Imagery component was explored.